Turn vendor chaos into revenue with AI-powered vendor data ingestion
GSPANN's Vivid is a GenAI accelerator that maps, validates and enriches vendor product content, then publishes it into Salsify, Syndigo or Akeneo as complete, channel-ready listings.
Retailers, distributors and manufacturers onboard product data from hundreds of vendors, each sending a different format on a different schedule. Merchandising and PXM teams have to work manually sometimes for weeks to align them with current PXM systems. GSPANN's Vivid automates that work.
Vivid covers the full path from vendor file to published listing, built for teams managing large, supplier-fed catalogs.
Vivid maps vendor data in any format to your PXM data model, including unstructured and semi-structured sources. It auto-maps vendor attributes to your category taxonomy and generates standardized, import-ready files.
Vivid checks every record for missing data and incomplete attributes before it reaches your PXM. It detects and heals format and unit inconsistencies, and runs image quality and resolution checks on vendor imagery.
Vivid completes missing attributes from vendor spec sheets and product pages, then personalizes content by channel and audience. Your SEO keywords and brand voice rules are applied as the content is built.
Vivid writes marketing copy at catalog scale, covering product descriptions, bullets and feature lists. Your brand voice rules and each channel's copy requirements are applied at generation, so copy does not need a rewrite before it publishes.
Vivid syndicates verified content across every channel from Salsify, Syndigo or Akeneo. Product content, SEO, taxonomy and personalization rules publish together as one governed record.
Vivid routes exceptions to a review queue with full context attached, so your team approves what the model could not resolve. Governance rules and audit trails are configured to your taxonomy and brand standards.
Vivid publishes the content. ContentHubGPT generates it before publish. Argus and ACE work on it after.
Let's walk your vendor feeds through a working pilot and quantify the accuracy, speed and effort gains on your own catalog. GSPANN's Vivid accelerator is built on 20+ years of PXM and Commerce delivery.
